Durable office goods supplier with $50M+ in annual Amazon revenue
CHALLENGE
Untapped growth, held back by its partners
The brand recognized untapped growth potential for their Amazon business but faced limitations with their existing SaaS partners. These partners relied on human-based resources to manage the business, resulting in inadequate insights and control.
Shortages were handled by an external vendor using costly, labor-intensive methods. Despite the investment, the brand had little visibility into the process: no insight into root causes, and no view of which items were disputed and which weren’t.
- Too many partners: Multiple SaaS vendors and touchpoints, hard to manage cohesively
- No accessible analysis: No easy platform for comprehensive insights
- Black-box shortage vendor: No view into root causes or which items were disputed
- Routine busywork: Shortage disputes and bid changes done by hand
The brand found themselves dedicating excessive time and effort to routine tasks such as shortage disputes and manual bidding adjustments, further highlighting the inefficiencies in their current processes.
SOLUTION
One platform, run by AI automation
By letting CommerceIQ manage sales operations, supply chain analytics, shortages, chargebacks, retail media, and the digital shelf with one platform, the brand could understand their business and see where opportunities existed to grow sales and profit. With Profit Recovery Automation, every shortage is disputed automatically after Amazon Smart Match, tracked in one place, and traced back to its root cause.
| Before | Details | With CommerceIQ’s integrated platform | Details |
|---|---|---|---|
| Multiple SaaS partners | Human-run services with limited insight and control | A single source of truth | Sales ops, supply chain, shortages, chargebacks, retail media, and digital shelf in one platform |
| Manual bidding adjustments | Routine changes eating up the team’s time | Hourly AI bidding | Real-time adjustments with no human intervention |
| Shortages disputed by hand | Excessive time spent on routine claims | 100% dispute coverage | Every shortage disputed automatically after Amazon Smart Match, no manual input |
| No visibility into claims | Unclear which items were disputed, and which weren’t | A single source of truth for shortages | Claims, dispute approvals and resolution rates tracked in one place |
| The same shortages, again and again | No insight into why they happened | Root cause analysis | Fixes the source so problems don’t recur |
RESULTS
Brand disputes all shortages immediately and automatically
After switching to CommerceIQ, the brand cut its software spend by consolidating multiple SaaS partners into a single solution, while recovering more from shortages with far less effort and growing Share of Voice.
- $400K Saved on tech: By consolidating multiple SaaS partners into one
- +45% Shortage profit recovered: Within the first 3 months vs. the prior period
- +16% Share of Voice: In less than 2 months vs. the previous period
- 4.7x More shortage dollars disputed: With far less human effort vs. the prior 3 months
- $100K+ Profit recovered: From shortages in just 3 months
- 88% Recovered beyond Smart Match: Of total recovery came from other methods
Hourly bidding adjustments and 100% shortage dispute coverage, with no human intervention, freeing the team for more strategic work.
